Yeah The Girls 40+ Community Presents
Celebrating
Women
Expo 2026
This is more than an expo. It is a movement. A day where women come together to connect, celebrate, and lift each other up. We would love for your business to be part of it.
About the Expo
A day built on
women supporting women
The Celebrating Women Expo is a flagship event of the Yeah The Girls 40 Plus community — a fast-growing platform supporting women over 40 to rebuild confidence, connection, and purpose.
This year we are bringing the Expo to the stunning Pumphouse at Darling Harbour — a heritage venue that perfectly captures the warmth and energy of our community. We are aiming for over 1,000 women through the doors, and every stallholder is a valued part of making that day possible.
When you take a stall at the Celebrating Women Expo, you are not just setting up a table. You are stepping into a room full of women who are ready to connect, discover, and support businesses like yours.
48
curated stalls across 5 zones
1,000+
women expected to attend
More Than an Expo
The Celebrate
Women Movement
The Celebrating Women Expo sits within the broader Celebrate Women Movement — a national, values-led initiative that exists to elevate, connect, and celebrate women through community, visibility, and shared stories.
The movement creates spaces where women are seen, supported, and valued at every stage of life. The Expo is one of the ways this movement comes to life — bringing together businesses, experts, and community in a warm, in-person environment where real connections are made.
The Expo is supported by the Yeah The Girls 40 Plus community, which has grown from 4,000 to over 35,000 women in under two years. When you join the Expo, you are not just booking a stall. You are stepping into a movement.
Join the Movement35,000+
Women in the YTG40+ Community
1,000+
Expected Attendees in 2026
60+
Curated Stallholders & Speakers
2 yrs
From 4,000 to 35,000 Women
Is This You?
Who We're Looking For
The Celebrating Women Expo is a curated event. We welcome women-led and women-focused businesses across these categories. To keep it intentional and fair, we limit participation to just two businesses per category — so every business gets real visibility and every conversation matters.
✦
Wellness & Health
Holistic services, naturopaths, nutritionists, and health professionals
✦
Beauty & Lifestyle
Self-care brands, skincare, makeup, and lifestyle products
✦
Coaching & Development
Life coaches, mentors, mindset and personal development experts
✦
Creative & Retail
Handmade goods, artisan products, and creative businesses
✦
Professional Services
Finance, legal, accounting, and business services for women
✦
Spirituality & Healing
Energy healing, sound therapy, and transformational work
✦
Food & Beverage
Artisan food producers, specialty goods, and wellness drinks
✦
Education & Training
Skills development, online courses, and learning programs
Don't see your category listed?
We love discovering businesses that don't fit neatly into a box. If your work supports, empowers, or celebrates women, we'd love to hear from you. Submit your EOI and tell us about what you do.
Submit Your EOITrack Record
Proven Delivery & Real Results
The Celebrating Women Expo is built on experience, delivery, and trust. Here is what our community has already shown is possible.
50 stalls
Sold within the first three weeks at our first event
400–1,000
Engaged attendees per event — women who come with intention
35,000+
Women in the YTG40+ community supporting the Expo
High
Exhibitor return rates and repeat participation year on year
Who Attends the Expo?
Women who come with intention
Our attendees are women aged 30 and above, with a strong heart of women 40 plus. They are professionals, business owners, women navigating big life changes, and women investing in their health, confidence, and next chapter. They are not casual browsers. They come ready to discover, connect, and invest in businesses they believe in.
On-the-day sales and immediate revenue
Qualified leads and prospect connections
Booked consultations and follow-up appointments
Long-term client relationships and community
Choose Your Spot
Stallholder Packages
All prices include GST. Category caps apply — a maximum of two businesses per category to ensure fair visibility for everyone.
Zone A Upstairs, Zone B Outdoor Terrace, Zone C Wellness Space
Showcase Stall
Your first step into the Expo
- 1 x trestle table and 2 chairs
- 4 x Business Monday promotional posts per month
- 1 x Interview feature on the YTG40+ platform
- 1 x Full A4 advertisement in the digital magazine
- Goodie Bag and Passport Stamp participation
- Business Directory listing on the YTG40+ website
- Listed on the Expo event website and printed program
- Access to the stallholder community group
- Pre-event marketing support and social media promo kit
Zone A Standard Indoor — Ground Floor
Feature Stall
Ground floor visibility
- 1 x trestle table and 2 chairs — indoor, air-conditioned
- Priority indoor ground floor placement for maximum foot traffic
- 4 x Business Monday promotional posts per month
- 1 x Wisdom Wednesday educational post per month (no CTA)
- 1 x Knowledge Thursday educational post per month (no CTA)
- 1 x Interview feature on the YTG40+ platform
- 1 x Full A4 advertisement in the digital magazine
- 1 x 500-word editorial article in the digital magazine
- Goodie Bag and Passport Stamp participation
- Business Directory listing on the YTG40+ website
- Listed on the Expo event website and printed program
- Access to the stallholder community group
- Pre-event marketing support and social media promo kit
4 spots only — 2 at main entrance, 2 at upstairs terrace
Premium Feature Stall
The most coveted spots in the house
- Prime position — entrance or upstairs terrace (only 4 available)
- Larger table space for maximum display and brand impact
- 4 x Business Monday promotional posts per month
- 1 x Wisdom Wednesday educational post per month (no CTA)
- 1 x Knowledge Thursday educational post per month (no CTA)
- 1 x Interview feature on the YTG40+ platform
- 1 x Full A4 advertisement in the digital magazine
- 1 x 500-word editorial article in the digital magazine
- Goodie Bag and Passport Stamp participation
- Business Directory listing on the YTG40+ website
- Listed on the Expo event website and printed program
- Access to the stallholder community group
- Pre-event marketing support and social media promo kit
For Speakers and Workshop Presenters
Spotlight Bundles
The ultimate visibility package. A stall plus a speaking or workshop slot — and the most comprehensive media package we offer.
30-minute speaking slot + Feature Stall
Spotlight Bundle — Speaker
Share your story from the stage
- 30-minute speaking slot in the Speaker Room (Level 2)
- Feature Stall — indoor ground floor placement
- 4 x Business Monday promotional posts per month
- 1 x Wisdom Wednesday educational post per month (no CTA)
- 1 x Knowledge Thursday educational post per month (no CTA)
- 1 x Interview feature on the YTG40+ platform
- 1 x Webinar recording session published on the platform
- 1 x Full A4 advertisement in the digital magazine
- 1 x 500-word editorial article in the digital magazine
- Goodie Bag and Passport Stamp participation
- Business Directory listing on the YTG40+ website
- Listed on the Expo event website and printed program
- Access to the stallholder community group
- Pre-event marketing support and social media promo kit
1-hour workshop + Feature Stall
Spotlight Bundle — Workshop
Lead an immersive experience
- 1-hour workshop session in the Healing/Workshop Room (Level 2)
- Feature Stall — indoor ground floor placement
- 4 x Business Monday promotional posts per month
- 1 x Wisdom Wednesday educational post per month (no CTA)
- 1 x Knowledge Thursday educational post per month (no CTA)
- 1 x Interview feature on the YTG40+ platform
- 1 x Webinar recording session published on the platform
- 1 x Full A4 advertisement in the digital magazine
- 1 x 500-word editorial article in the digital magazine
- Goodie Bag and Passport Stamp participation
- Business Directory listing on the YTG40+ website
- Listed on the Expo event website and printed program
- Access to the stallholder community group
- Pre-event marketing support and social media promo kit
Side by Side
Compare All Packages
Everything laid out clearly so you can choose the right fit for your business.
| Inclusion | Showcase $380 | Feature $480 | Premium Feature $580 | Spotlight Bundle $1,200 |
|---|---|---|---|---|
| Trestle table & 2 chairs | ||||
| Indoor air-conditioned placement | — | |||
| Prime entrance / terrace position | — | — | — | |
| Larger table space | — | — | — | |
| 30-min speaking slot (Speaker Bundle) | — | — | — | |
| 1-hour workshop slot (Workshop Bundle) | — | — | — | |
| 4 x Business Monday posts per month | ||||
| Wisdom Wednesday post (no CTA) | — | |||
| Knowledge Thursday post (no CTA) | — | |||
| Interview feature on YTG40+ platform | ||||
| Webinar recording on platform | — | — | — | |
| Full A4 ad in digital magazine | ||||
| 500-word editorial article | — | |||
| Goodie Bag & Passport Stamp | ||||
| Business Directory listing | ||||
| Listed on website & event program | ||||
| Stallholder community group access | ||||
| Social Media Promo Kit | ||||
| Price (inc. GST) | $380 | $480 | $580 | $1,200 |
| Pay in Full (5% off) | $361 | $456 | $551 | $1,140 |
| Holding Deposit | $190 | $240 | $290 | $600 |
Balance due 20 July 2026 · Non-refundable deposit · Category caps apply
Every Stallholder Receives
More than just
a table
Every stallholder at the Celebrating Women Expo is a valued part of our community. Your stall is not just a selling space — it is a platform to build real relationships with women who are ready to invest in businesses like yours.
Your Onboarding Journey
How It Works — Step by Step
Once your application is approved, everything happens inside our GHL portal — no Google Drive, no scattered emails, no confusion.
Expression of Interest
Fill in the EOI form to tell us about your business and what you'd love to bring to the Expo. We review every application personally.
Application Review
We review your EOI to ensure alignment with our community values and check category availability. You'll hear from us within a few business days.
Submit Your EOI →Book Your Interview & Review Call
Once your application is approved, you'll be invited to book a personal call with Martha. This is your chance to ask questions, discuss your package, and make sure everything feels right before you commit.
Book Your Call with Martha →Agreement & Deposit Payment
After your call, you'll receive the Stallholder Agreement to review and sign digitally. Pay your 50% non-refundable holding deposit (or pay in full for your 5% discount) to officially secure your spot.
Onboarding Checklist
Complete your onboarding checklist inside the portal — upload your logo, headshot, bio, social handles, and stall details. Everything in one place, no Google Drive needed.
Go to Onboarding Checklist →Pre-Event Pack
Once your stall is confirmed, your Pre-Event Pack unlocks — your stall map, bump-in schedule, parking details, run sheet, and personalised Social Media Promo Kit. Everything you need to arrive confident and ready.
Chantel Gerardy
Online Business Marketing
Expo Training & Speed Networking
As part of your stallholder journey, you'll have exclusive access to strategic expo training and Speed Networking sessions designed to maximise your visibility, connections, and marketing impact on the day.
Post-Event Follow-Up
The day after the Expo, share your wins and feedback. Your Business Directory listing continues, and you'll be first to hear about the 2027 Expo.
The Venue
Pumphouse, Darling Harbour
A stunning heritage venue at the heart of Sydney — exposed brick, soaring ceilings, and warm industrial character. The Pumphouse offers multiple zones across two levels, plus the adjacent Novotel Wellness Space, giving every stallholder a unique and beautiful setting.
Brand Partner
Accor — Novotel Darling Square
Our Wellness Space is hosted in partnership with Novotel Darling Harbour, right next door to the Pumphouse.
| Zone | Location | Type | Stalls | From |
|---|---|---|---|---|
| Zone A — Premium Indoor | Ground floor, near entry | Indoor, high traffic | 6 stalls | $580 |
| Zone A — Standard Indoor | Ground floor, main area | Indoor, air-conditioned | 8–9 stalls | $480 |
| Zone A — Upstairs Indoor | Level 2 of main venue | Indoor, upper level | 14–15 stalls | $380 |
| Zone B — Outdoor Terrace | Ground floor, street-facing | Outdoor, shaded | 4 stalls | $380 |
| Zone C — Wellness Space | Separate Novotel function room | Indoor, intimate | 15 stalls | $380 |
The Expo Floor
Speaker Sessions
Wellness Room
Bump In
From 7:00 AM
20 September 2026
Expo Open
10:00 AM – 4:00 PM
Doors open to the public
Bump Out
By 5:00 PM
Please allow time to pack down
Payment Options
Flexible Payment Plans
We understand that investing in your business is a big decision. That is why we offer two payment options to make it as accessible as possible.
Recommended
Pay in Full
Pay the full amount at the time of booking and receive a 5% discount on your package price. This is the best value option and secures your place immediately with no further payments required.
Payment accepted via Wise or AMP bank account. Invoice details provided upon approval.
Flexible
Payment Plan
Pay a 50% non-refundable holding deposit at the time of booking to secure your place. The remaining balance is due by 20 July 2026, two months before the event.
Automated payment reminders will be sent 30 days before and on 20 July 2026.
Important Payment Terms
Non-Refundable Deposit
The 50% holding deposit is non-refundable under any circumstances. By paying the deposit, you confirm your intent to participate.
Balance Payment Deadline
The remaining balance must be received by 20 July 2026. If payment is not received, your booking will be cancelled and your deposit will not be refunded.
Cancellation Policy
Once a booking is confirmed, no refunds will be issued for cancellations. In the event of force majeure, a credit toward a future event or partial refund will be offered at the organiser's discretion.
Pay in Full Discount
The 5% discount applies only when full payment is made at the time of booking. It cannot be applied retrospectively or combined with any other offer.
Ready to Join Us?
Your seat at the table
is waiting for you
Applications are reviewed personally by Martha and the team. Spots are limited and category caps apply, so we encourage you to apply early.
Submit Your Expression of InterestApplications close when all spots are filled. Don't wait.
“A day where women come together to connect, celebrate, and lift each other up.”
— The Celebrating Women Expo
Our Partners
Our Proud Brand Partners
We are grateful to have incredible partners who share our vision of celebrating women and creating meaningful community experiences.
Event Bar & Management Partner
Skandibar
Skandibar is our 360° event partner bringing the bar, the atmosphere, and the magic to the Celebrating Women Expo. Based in Sydney, they specialise in bespoke bar hire, tipi structures, event staffing, and full event management — ensuring every guest is looked after from the moment they arrive. When you're sipping something beautiful at the expo, that's Skandibar at work.
Visit skandibar.com.au →
Official Travel Partner
iTravel Australia
iTravel Australia is our official travel partner, helping our community explore the world with confidence. Whether you're planning a well-deserved solo adventure, a girls' trip, or a family getaway, iTravel's expert consultants are here to make it happen. As part of our community, you deserve to experience the world — and iTravel is here to help you do exactly that.
Visit itravel-au.com →
Official Hotel Partner
Novotel Sydney Darling Square
Novotel Sydney Darling Square is our official hotel partner, located right next door to the Pumphouse. Whether you're travelling from interstate or simply want to make a full day (and night) of it, Novotel offers stylish, comfortable accommodation steps away from the expo. As part of the ALL – Accor Live Limitless programme, members can earn and redeem points on their stay. Book your room and make a weekend of it!
Book at Novotel Darling Square →
Community Impact Partner
DV Collective
The DV Collective is Australia's largest collective of domestic violence support services, working with over 200 frontline DV organisations across the country. Their mission aligns deeply with ours — no woman should suffer in silence. At the Celebrating Women Expo, we proudly stand alongside the DV Collective in raising awareness, breaking stigma, and ensuring every woman knows that support is available.
Visit dvcollective.org →
Official Digital Marketing Partner
Online Business Marketing
Online Business Marketing, led by award-winning marketing strategist Chantal Gerardy, is our official digital marketing partner for the Celebrating Women Expo 2026. Chantal is Australia's Best Social Media Marketer and a Global Multi-Award-Winning Marketing Strategist who helps purpose-led business owners build marketing systems that are meaningful, profitable, and easy to manage. We are thrilled to have her expertise and energy behind this event.
Visit onlinebusinessmarketing.com.au →